Key of managing the private hospital

Key of managing the private hospital
Key of managing the private hospital
The administrative situation is not optimistic inside the private hospital at present in the hospital Chen HongLi of self-sufficient and strategically located region in Chengdu, some very key problems are often neglected by the administrator. First, the question of charging. The price question is very sensitive to the patient. If charge standard formulation is not scientific, unreasonable, the patient is in front of the numerous hospitals, know and choose him how to think the hospital more reasonable in price without the least hesitation. Suppose your price is too a bit high, perhaps he will never turn round after wanting the first time, will even carry on counterpropaganda instinctively. The policymaker can't have certainly while making the paying price " One are eaten to a fat person " Idea. Deal with each expenses standard and make the reasonable price after carrying on scientific cost accounting first, I think I had better carry on the market competition at low price, pursue " small profits and quick turnover " Result. Second, the quality problem of the service. Service quality is good and bad to influence patient's choice to the hospital directly. Service quality and the intersection of attitude and key, in people, one service quality of unit one or several thing of people not merely, should proceed with every employee, should put forth effort to train workers to have superb medical skill and noble trade sentiment. The administrator should use the methods and experiences of the star hotel, food and beverage and place of entertainment for reference, train the staff, often spot check, supervise each employee, heighten the consciousness which they serve the patient warmly in norm. Third, pay attention to the professional technician. The professional and technical personnel is the wealth of the hospital, especially those all-round inter-disciplinary talents, the hospital should spare no high price even more, should leave him by every possible means. Do not apply for talents extensively at the low price, substitute again and again causing some professional post revolving scenic lamp types like some hospitals, this is the taboo of managing and choosing the right person. One pair, skill of Germany, medical personnel of strong fragrance work some time in a certain post, will set up a group of fixed ones, compare the patient that trust, once this kind of brain drain, losses will double. Overall to those technology, are good at with the higher outstanding talents of patient's communication or the patient turning round rate again, should increase the firewood in right time in the school, or live, work, care, cares about and care on the welfare. Fourth, the applicant's right safeguards the question. Applicants in the general private hospital mostly come from all parts of the country, it will be unfamiliar with the place and the people that they reach a place newly, appear locals' injury or some very easily at work " Not acclimatized " Trouble. As to this, the school should safeguard the applicant's right with all strength, offer minimum sense of safety and sense of ownership to them. Like some hospitals, agreeing on when both sides sign a contract, " responsibility is conceited " ,Namely it is a school to earn money, it applies for the party to sustain economic losses. Certainly, need the malpractice appearing artificially another cup of tea. Fifth, propagate the way question. The private hospital can not leave, but should seek truth from facts to propagate on the basis of capability, and the way to propagate is varied, it including media promotion, image propagate and propagate three kinds with human. The operational propaganda of the hospital should pay attention to human to propagate for the main fact, propagate the principle in order to be complemented in image. What is called human propagate, propagate through internal the masses of good the intersection of human and related to and the patient's interpersonal relationships mouth of staff member, this kind of propaganda result is most direct, can be believed most, the most effective propaganda route. The more important thing is the patient's public praise is propagated, the motive power of this kind of propaganda is a good medical service quality and curing the wind of the hospital here, it can be believed, truer even more than advertising.


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